Blogger Book Giveaways: What Authors Need to Know

As a company owner that provides book reviews and operates a book contest, I’ve long been aware that many bogus competitions and reviewers exist. I’ve also promoted blog tours for authors, and I firmly believe that having your blog and being a guest on someone else’s blog is a great way to get the word out about your book. But not all blogs and bloggers are created the same; worse, some are dishonest.

Recently, I became aware of a new trend among bloggers to offer giveaways to their readers. Sadly, many of these purported giveaways are scams; at least, they are not completely honest or provide what they claim they will provide for the book’s author. Following are some examples and guidelines to follow before providing your book to bloggers who are offering giveaways.

First, look at the book giveaway process and what may motivate bloggers to offer a regular book giveaway. The blogger requests authors and often other owners of various products to send them the products to review. Next, they read the book or use the product and write a review, posting the product information on their blog. They then ask people to submit their names electronically or via email for a random drawing for a product giveaway. The product is then mailed to the winner. Sounds simple enough.

But it’s more complicated than that. The blogger isn’t doing all this work without getting something in return. Often, the blogger will post an image of the product with a link to where it can be purchased, such as an online bookstore that not only sells the product but also has a referral program where the blogger receives a commission on all products sold when people click through from the blogger’s site to the seller’s site and buy the product.

Blogger

READ MORE :

That is even reasonable, and there’s nothing wrong with people being paid for their work. However, the possibility of unethical and scamming comes in various, sometimes small, but serious ways. Before you submit your book to a blogger, here are some things to watch out for:

1. FTC Disclosure-It is the law now that anyone who receives a profit when they endorse a product must disclose that upfront. A legitimate website will have an FTC disclosure statement that the owner gets a commission (whether through click-thru or direct payment by the author or product owner) for promoting the work. That does not mean the blogger is dishonest in providing a good product review. If the FTC disclosure is there, it’s a good sign the blogger believes in being honest about the product. If the FTC disclosure is not there, don’t participate.

2. Product Reviews-Before you send your book to someone to review it, look at the past reviews on the site. Many bloggers (and book reviewers) claim that they review books when, in fact, they copy the product description as it appears on the author’s or an online bookstore’s website, or they copy the back cover description and post that as a review. That is not a legitimate book review because it does not reflect the blogger’s personal opinion of the book, and it’s a good sign the blogger didn’t even bother to read the book to find out whether it deserves to be endorsed. The blogger is simply trying to get as many products featured on the blog as possible to earn more commission.

3. Multiple Copies: If bloggers request more than two copies of the book, they will unlikely want the books for review or giveaway. Understandably, the blogger might wish for a book to read and another to send to the giveaway winner. However, it’s much more sensible for the blogger to request only one copy and then request that the author personally send the winner an autographed copy after the giveaway’s winner is named. Suppose a blogger asks for more than two copies. In that case, it’s likely the blogger is collecting inventory to resell-perhaps to a local used bookstore or perhaps at an online store, thereby making a profit off copies of books he didn’t pay for and that the author thought would be given away.

4. Drawing Results- An honest blogger running a book giveaway will disclose the winners’ names, although, for privacy’s sake, it might just say Amanda W., Syracuse, NY, or George T, Salt Lake City, UT. What is suspicious is not giving any indication that there are winners. If you are still unsure whether to submit your book to a blogger’s book giveaway, contact the authors of some of the previous giveaways and ask them whether it helped them or never heard from any of the readers. If the blogger is running a legitimate contest and gives the author the email and mailing address of the giveaway winner, you can contact the person and rest assured that your book is going where it should.

If the blogger is mailing out the copies himself, you don’t have proof the books are being mailed out. I’ve heard from some authors who have participated in such giveaways multiple times that they have never received a thank you or any feedback from the people who supposedly received their books. While not receiving feedback is not necessarily a sign of dishonesty, when you do receive feedback, it’s a sign that everything is functioning as it should.

Will a book giveaway help promote your book and give you publicity? It could be if the blog gets a lot of traffic, and if the blogger truly is giving away the books, you may at least find one new fan. The blogger, of course, may tell you how the blog receives tens of thousands of views, and if that’s true, it’s great because then a lot of people will hear about your book, and if they are interested and do not win, it is in the giveaway. Hopefully, they will buy it.

If you do get scammed, you’ll only lose out on the costs of the few books you give away, but that said, no one wants to be scammed, so do a little research before you decide to give away your books. You can rest assured that the readers whom you want your books to reach will be the ones benefiting from the book giveaway rather than solely a blogger who is out to make money without ethics.

Irene Watson is the Managing Editor of Reader Views, http://www.readerviews.com, where avid readers can find reviews of recently published books and read author interviews. Her team also provides author publicity and other services for writing and publishing books.