A perennial question revolves around Nokia: why didn’t it choose to go with Android to replace Symbian when it decided to kill that as its smartphone Nokia did discuss the idea with Google – but didn’t follow through. That led to the tweet from of the Windows Phone tie-up in February 2011 that “two turkeys do not make an eagle.”in late 2010? It’s known that
But what, precisely, was wrong with Android in 2010? Elop expanded on this at a round Android as the platform for Nokia’s post-Symbian smartphones? “I’m thrilled with the decision we made,” he said. “What we were worried about a couple of years ago was the very high risk that one hardware manufacturer could come to dominate Android. We suspected who it might be because of the resources available and the vertical integration, and we were aware that we were quite late in making that decision. Many others were in that space already. with journalists, including the Guardian and other European papers. The question: did he ever regret not choosing
“Now fast forward to today and examine the Android ecosystem, and there are a lot of good devices from many companies, but one company has become the dominant player.” This, he continues, becomes important in negotiations with carriers – who are the gatekeepers to getting a phone in front of so many people, especially in the US.
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“Strategically, that’s important for us [to be offering an alternative OS] because having a conversation with [chief executive] Ralph de la Vega at AT&T, the first step in the discussion is the recognition that we’re not Apple, we’re not Samsung/Android – used to be Android/Samsung, it’s actually about Samsung now – we’re a third alternative. “And as an operator, he wants to negotiate with different people, keep pressure on everybody, and have the best range of options; he wants that third alternative. So strategically, we have an opening with AT&T and every other operator globally – because we’ve taken that path as the third ecosystem.
“Now, it’s hard – it’s tough because we are starting as a challenger, we have to build that credibility, but with partners like AT&T, we’re gaining that traction. Whether Windows Phone has staked its claim as the third ecosystem ahead of BlackBerry should become clear on Thursday, when Nokia will announce its second-quarter results. But it was the right decision. You look at several other Android providers, and they’re in a tough spot.”
That will bring figures for handset shipments. In its latest quarter to the end of May, BlackBerry shipped 6.8m handsets; if Nokia can beat that (and the forecasts from analysts are that it has: they’re putting the figure at between 7m and 8m handsets), it will begin to have credibility as the third ecosystem. Certainly, there will be more Windows Phone 8 handsets out there than BB10 handsets; however, there could be some way to beat the 75m BlackBerry subscribers worldwide, as Windows Phone has only shipped about 30m handsets.
But for those who were wondering why Nokia didn’t go with Android, Elop’s reasoning is pretty clear: he and his team reckoned that Samsung would be well-placed (because of its manufacturing capability and history in the) to dominate, which would leave no room for anyone else. They’ve certainly been proved right – HTC’s figures show continuing falls in revenue despite the critical plaudits for the HTC One. Of course, it’s impossible to know whether it was the right decision – but at least we know why it was made.