Not All Apps Are Created Equal

On the surface, all mobile apps might appear similar- many supply the same features, information, and user interfaces. However, when you compare different apps, you’ll often notice limited functionality, speed, and display quality on many apps currently being utilized by small and large businesses. Essentially, what’s being described here is the difference between a mobile web app and a native app. A native app, or true app, is specifically built for a certain mobile device, such as an iPhone or Android, and is installed directly onto a device via a marketplace, like The App Store. Web apps run in your mobile device’s web browser; each may have specific features and quirks and is created using a standard development process.

The capabilities of a mobile web app versus a native app are where you start to see the differences. While each business has different needs and expectations for its apps, native apps are generally regarded as the superior choice for many reasons. Mobile web apps are more limited in their capabilities because they are often not built specifically for a device. They’re essentially a mobile version of a website in their simplest form, which may or may not operate the same on all devices. Because they’re not built into the fabric of a given device, they cannot utilize many aspects of a smart device’s hardware and features.

Native apps, however, are built to interface with each device’s native features, information, and hardware, meaning the feature options for your app are significantly greater. The other main difference you’ll notice between a mobile web app and a native mobile app is how they’re downloaded and accessed on various devices – this plays a big role in how you can market your app and use it to generate revenue for your business. Mobile web apps are accessed through a mobile device’s web browser rather than downloaded from an app store, which means it can often be harder to get into the hands of your desired users simply because there’s no way for people to search for the app.

Native apps are downloaded directly to your mobile device and run as a standalone rather than through your web browser. Additionally, they’re hosted in app stores and marketplaces, allowing prospective users to search for or organically find your mobile app. While native apps have the extra step of undergoing an approval process to be put on the market officially, this puts them at somewhat of an advantage, credibility-wise.

From a development standpoint, mobile web apps present a less daunting task. Since native apps have to undergo such a rigorous approval process, these apps tend to have better quality, uniqueness, and safety. But while their common code base across all platforms might sound appealing, it can slow performance and present significant technological and aesthetic limitations. Additionally, the absence of a store or marketplace makes it harder for users to find your app. The lack of an approval process can often compromise the quality of app users. The iPhone App Store, for example, is notorious for not approving apps because they don’t meet the correct requirements.



This is great news for app users because they’re guaranteed a higher-quality app. On the other hand, this can be considered a good news/bad news situation for app developers; getting your app approved usually involves a longer, more tedious process, often requiring rebuilds and multiple submissions, which may extend the amount of time it takes to make your app available to your customers. However, once you get an app approved and available in the app store, your business’ credibility goes way up because consumers can be sure you’ve developed a quality app.

One of the most compelling reasons to go with a native app is its ability to interface with a device’s native features, information, and hardware. Native apps, unlike mobile web apps, can utilize the GPS on users’ devices, the time and date stamping feature, the camera, and so on. Think of the possibilities when this type of technology is built into your app! Therefore, the power of what your application can do is not restricted like it is with web apps.

For example, one of the most powerful features available to native apps is push notifications – the pop-up messages you receive on your mobile devices with important info, coupons, etc. push notifications are also known for their incredibly high read rate, meaning your message is being viewed by nearly everyone you send it to! is the type of functionality is not available in mobile web apps because it is part of a device’s hardware. A mobile web app is only running within the device’s browser. With a native app, however, you can send push notifications to anyone who has downloaded your app!

PPS technology is another powerful tool being utilized through native apps. Many businesses implement GPS-triggered coupons or messages into their app, meaning they can set up a virtual fence around their business or in the area. When app users cross that fence, they’ll automatically receive a notice of a special message or deal because they’re nearby. This innovative, forward-thinking technology can only be utilized through mobile app development and is practically invaluable to businesses seeking to engage their customers truly.

Apps will only continue to use more and more of the technology of each device over time, which means consumers will come to expect more functionality that mobile web apps cannot provide. A beautiful native app will make your business stand out on your customers’ devices. It will go through all the rigorous approval processes required of native apps. It will be configured to use all of the capabilities, information, and hardware for which it was expertly built. Therefore, it will stay relevant and useful with the changes occurring during this technological boom.

Here at AppGiraffe, we build native apps with an eye toward what’s common across each industry, as well as unique features. Similarly, we make for today and continue to build for tomorrow. Learn more about native mobile apps from AppGiraffe here. AppGiraffe helps small businesses participate in the mobile explosion with affordable, world-class technology. AppGiraffe provides small businesses with an easy-to-use interface, innovative features tailored for their specific business (such as Geo-Location Triggered Push Notifications), and a comprehensive plan to get customers to download their apps. Small Businesses using AppGiraffe apps can differentiate themselves in the marketplace and go beyond an information-centric mobile app to a mobile app that generates revenue for their business.