No website would ever have climbed the stairs of success if it weren’t for high-quality content. ‘Content is king’ is an old adage in the online world, but it still holds true, even with all the wide range of SEO software being used by companies to enhance their online reputation.
But sometimes, even good content gets left behind, and for good reason too. For example, nobody on the internet would be reading up on the “Best SEO Tools of 2015” in the year 2016. The piece, written may have been a brilliant one, but it lost its validity with time. However, there exists such content that can stand the test of time, and even years after being originally published, they would still fetch your website a lot of new visitors.
This kind of content is known as evergreen content. Why evergreen? Because this type of content always stays relevant. A great example of evergreen content would be “What are SEO tools and what their importance is?” This kind of content answers basic questions that may be asked for a long period of time and hence, would generate traffic.
Before we elaborate on how to use evergreen content effectively, it should be pointed out that bloggers and content writers who have jobs of creating news-type stories cannot hope to do much with evergreen content. News stories tend to become obsolete and irrelevant.
Here’s what you can do to get your website noticed on Google, with the help of evergreen content!
The Content Needs to Have Certain Qualities
Content that is relevant over the years is not just the only criteria for high-quality evergreen content. The content needs more than just relevance to survive and thrive for a long period of time. Firstly, the content should be elaborated. It should touch upon a variety of topics and have a FAQ section as well. The content should also ensure clarity and usability, and it should be made possible to share the content in as many social media platforms as possible.
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Marketing the Content Well
You can’t just expect people to automatically come and check out what content you have to offer. You need effective marketing skills. Marketing on social media platforms is clichéd and it is something everybody does now. If you have a blog, market the content through it. A great way of catching people’s attention is to incorporate your content in other articles that are closely related to it. A lot of SEO experts are using top SEO tools in order to market their content more effectively.
Make it Visually Interesting
No matter what top SEO software you use to help shape your content, you need to ensure that the final web page is visually appealing. You can have the best content in the world, yet, if you don’t design the page well enough, you might see competitors with worse content race ahead of you in the Google rankings. Bring life to your web pages with the use of images and videos. A lot of people don’t have the time to go through elaborate pieces. For them, there’s nothing better than a page that presents information through images and videos as well.