A strong and effective marketing strategy is sending bulk emails to acquire new clients. For businesses that are reluctant even to try bulk email marketing, you might benefit from this read; “The complaint I receive from many entrepreneurs, and marketers alike, is they have considered email list marketing for their advertising needs but have not found a good starting point I have found that most first-time email marketers do achieve success within the first 30 days, and ongoing email marketing only builds your email lists bigger and more relevant with each campaign sent”.
Email List Marketing Works For Big Brands, It Drives Traffic And Revenue. Let’s look at recent stats highlighting why email list marketing is something to consider moving into 2016. Over 70 percent of marketers agree that email marketing is core to their business. Sixty percent of marketers claim that email is a critical enabler of products and services, versus 42 percent of marketers in 2014. Twenty percent of marketers say their business’s primary revenue source is directly linked to email operations. Forty-three percent of companies have email teams of 2-3 people. Seventy-four percent of marketers believe email produces or will produce ROI in the future. For 69.7 percent of US internet users, email is the preferred method of communicating with businesses. 5 Practical Reasons You Should Consider Bulk Email Marketing for 2016
Let’s put aside the stats and data for a second and talk about the practical reasons you should send emails for your business. Here is practical advice and what this author believes in demanding from your email list marketing company; Some bulk email software allows you to send an unlimited amount of emails, and it can be fully automated and work in compliance with responsible email marketing practices and the can-spam act of 2003 to remove opt-outs and non-deliverables, spam score checkers, and more features added automatically with any web-based bulk email software platform.
There is nothing to download or install; you can log into your online software account from anywhere to manage, send, and monitor your campaigns. This is an advantage as the email campaigns do not send from your internet connection or email account, and you can add and remove domains and IPs for perpetual campaign longevity.
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No setup cost and no contracts are almost expected these days; you want to choose a month-to-month billing that offers you the control to cancel at any time, but more importantly, a pro-rated billing system so you can upgrade or downgrade at any time, only paying the difference in pricing. This is very important as this will keep your overall costs under control, and you can grow with your new sales strategy.
Purchasing email lists from a credible provider can allow you to choose targeted categories further for pinpointing your demographic before sending. This provides an excellent opportunity to try different types you might have previously overlooked with other advertising allowing you to realize a new marketing opportunity.
Build exclusive opener and clicker lists. These contacts can automatically be added to new separately named email list databases and built automatically for you each time you send an email campaign. This is extremely effective as it makes new email list databases for future campaigns and is a great marketing strategy to implement right from the start.
3 Things To Look For When Starting Email Marketing For The First Time
An email marketing campaign might sound more exciting by the second but not so fast! If you think you’re ready to dive into email marketing, you might just be; however, here are a few additional considerations to explore before sending out your first email marketing newsletter. Email marketing is difficult and requires some other learning, like any software.
Excellent email marketing takes practice properly checking your ad copy for spelling, grammar, formatting, and other errors. An always split test, try out different ads and subject headers and run with your best performer. There are many mistakes in blasting out one ad to 100 percent of the list; break it up and think more about longevity.
The basic feature you should demand from the email list and bulk email Software Company you choose to send and manage your campaigns: No Setup Fee, Month to Month billing, Pro-Rated so you can increase/decrease the sending volume when desired, provides both email lists and email software under one brand, offers support and easy to contact via phone and email, a company with some online history and credibility. Choose your email marketing company wisely.
When shopping around, be sure you choose a company that offers everything email marketing under one roof; this makes them accountable and provides consumer confidence. Many companies provide email marketing services, but most do not offer email lists and the ability to send using web-based software all under one umbrella. Now you are prepared to send your first email campaign, even if you’ve never done it before; throw caution to the wind and test it out for 2016.
